
Why Did Hang Ease Go Out of Business: A Cautionary Tale in a Crowded Market
Introduction: The Promise of a Simple Solution In the bustling world of direct-to-consumer (DTC) startups, few products capture the imagination quite like those that solve a universal, everyday annoyance. For a brief, shining moment, Hang Ease promised to be one of those products. Its premise was brilliantly simple: a small, adhesive plastic hook designed specifically…